Trick or Treat: Peter Who?
Missing chocolate bar report
Last week we reviewed our first “tricky” chocolate. This week I have a bit of a head scratcher for you. You’ll soon see why. And keep an eye on those tricky photos, too… they start out with a black velvet background (see above), then suddenly switch to Halloween orange… or is that just the packaging? Maybe those orange-tinted glasses you’re wearing. Look twice, taste once! Blink and the chocolate bar is gone...
Luckily though, this orange button will always be here to save you:
See what I mean? I swear it wasn’t me who changed the background…
Chocolate maker: Peter Who?
Inclusion chocolate bars typically have something scrumptious baked in: nuts, fruits, herbs, spices. These inclusions are also typically loudly and proudly announced on the packaging. It’s part of the marketing, part of the enticement. Who would be capable of maintaining composure upon seeing the words Salted Caramel?? Not me, that’s for certain!
This bar, however, is rather different. It’s coy. It’s demure. It’s mysterious. So mysterious that it was dipped in a double batch of irony. You might think the company is Peter’s Chocolate, established in 1875. Peter who? you say.
Indeed.
Peter who? No one knows. It’s not Peter’s Chocolate, which was eaten up by Cargill in 2002. Heaven knows whether they were able to survive that corporate takeover…
Pete Who? was a different chocolate company. But that’s all we know. Their Amazon storefront says all the right things, but little proof to back up the story.
Their Instagram is up, but with a mere few hundred followers and no posts since May 2022.
More sinister yet… the website is gone. Poof! a blank page in the ether of the Internet.
No founder names, no origin stories, just vague references to “Swiss chocolate enthusiasts.” These people could be anyone, and they could be anywhere. Maybe one is hiding in your pantry, right now. (Go look!!)
I might be the last human on the face of the Earth who judged one of their bars.
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